DENISE SERIO

THE CHALLENGE:  Increase credit card usage by existing HSBC North America customers to drive ROI and participation within complex, enterprise financial services portfolio. 

THE STRATEGY:  Built and executed a data-driven, highly segmented offer matrix based on individual lifecycle stages among HSBC North America using engaging creative and a unique direct-mail format.

THE IMPACT: Generated $3.5 million in incremental revenue, achieved a 57% participation rate and exceeded program goals by 25%  through the operational optimization and strategic execution of a single direct mail program.

THE CHALLENGE:  A growing international manufacturing company needed to capture high-quality, viable sales leads for a highly specialized niche product. 

THE STRATEGY:  Orchestrated a multi-channel (email, print advertising, & direct mail) demand generation initiative by partnering with a premier industry publisher, a professional association, and a trade show producer to build a hyper-targeted prospect database. Developed, wrote, and produced a high-value webinar addressing a critical, industry-wide safety issue.

THE IMPACT: Achieved a registrant to attendee conversion rate 27% higher than the average B2B webinar rate. Delivered 200+ qualified leads to the sales team while establishing NRD as an authoritative subject matter leader.

THE CHALLENGE:  Accelerate awareness   Achieve the developer's target pre-opening occupancy rate of 33% within the 12 months between ground breaking and opening day. Interested tenants were required to sign a lease and make a deposit for an apartment they could neither see nor occupy for at least a year.

THE STRATEGY:  Using architectural renderings, we developed 3-dimensional, at-scale floors plans with a web-based planner that allowed prospective tenants to walk through and place furniture in the apartment they were considering. 

To give a realistic view of the completed community, we produced a 360-degree virtual tour that could be viewed on the Montabaur Heights website. 

THE IMPACT:  100% pre-opening occupancy rate was achieved three months prior to opening, exceeding revenue projections by 69% while coming in under budget and 90 ahead of schedule.  By opening day, Montabaur Heights had a waiting list of 40+ interested tenants.  We were able to scale back marketing efforts -allowing us to return the remaining, unused marketing funds to the client. 

THE CHALLENGE: A one-branch credit union with a small footprint and limited budget of just $28,000 needed to aggressively increase auto loan volume while competing directly against 0% financing programs from large national banks & generous rebates from car dealerships.

THE STRATEGY:  A multi-media campaign (social media, static and digital billboards, TV commercials, EDDM mailing, internal & external branch signage, and print ads) was developed and executed by utilizing attention-grabbing creative, a simple, memorable CTA and the effective of a limited $28,000 budget.

THE IMPACT:  Generated $2.4 million in new loan volume in 90 days, quadrupled quarterly loan volume compared to the previous quarter and more than doubled the prior year’s loan origination value during the same timeframe.

The outdoor board company asked for (and was given) permission to use the campaign in their highlights reel.