OWNER, STRATEGIST & CREATIVE DIRECTOR

 50/50 Marketing Partners| 

June 2017 – Present

• Craft and execute marketing strategies that deliver results. 
• Help organizations align their marketing efforts with their growth objectives. 
• Use data (internal and external) to bring focus and momentum to marketing efforts. 
• Effectively step into complex environments, quickly understanding the business, and aligning marketing strategy to what actually drives revenue. 
• Provide creative direction. 
• Produce multi-media campaigns that make the most effective use of a client’s budget while maximizing ROI. 
• Winding down the business and seeking a full-time leadership role.

BAM Enterprises, Inc.

• Developed strategic, comprehensive marketing plans with budget allocation, detailed tactics and timing to achieve business goals for three manufacturing companies.
• Updated brand identity of a 35-year-old plastic injection molding company with new logo, brand standards, website, collateral and trade show materials, print and digital advertising.
• Responsible for all marketing activity for a manufacturer of anti-static devices serving several vertical markets (semi-conductor, biomedical laboratories and automotive) including print and digital advertising, collateral material, lead generation, website maintenance/update, social media presence and trade shows.
• Conducted market research and competitive analysis. 
• Wrote proposals that resulted in two of the world’s largest distributors of laboratory equipment (Fisher Scientific and VWR) agreeing to carry and promote the client’s product line through their distribution channels. 
• Established process for identifying prospects and managed program to assist sales team in generating new business through HubSpot, ThomasNet and other B2B resources.
• Handled all aspects of media placement (negotiated contracts, provided art direction, wrote copy, determined run schedules, worked relationships with media reps to secure feature articles, non-paid coverage and bonus placements).

The Marketing Grid

• Developed comprehensive marketing plans with budget allocation, detailed tactics and timing to achieve business goals clients in manufacturing, non-profit, healthcare, financial services, technology industries.
• Produced direct mail campaigns using modeling and database segmentation strategies.
• Main point of contact for all agency clients.
• Coordinated multiple projects simultaneously from direct mail campaigns and collateral material to print production and media placement.
• Led team in developing brand identity and marketing plan for a new luxury senior living community which resulted in surpassing occupancy goals by 69%.
• Conducted extensive competitive & market analysis and led focus groups.
• Created project estimates, issued purchase orders and approved vendor invoices.

Wendel Companies 

• Developed and managed $1MM annual marketing budget for an national architecture and engineering firm serving 11 vertical markets by  8 offices.
• Re-branded firm as it approached its 70th anniversary which involved securing buy-in from 20+ stakeholders.
• Provided concepts and creative direction for multi-million dollar RFPs.
• Managed marketing support staff with five direct reports.
• Prepared content and conducted corporate training sessions.
• Interviewed, hired and trained new team members.

Operations and Production Manager 

• Developed quality control standards and wrote company procedures manual.
• Purchased all third-party services; worked with creative teams to align their designs with production capabilities; coordinated database extracts; ensured adherence to QA standards.
• Part of the #1 ranked Advertising Agency in Buffalo, and was responsible for the production of award winning marketing materials for Rich Products, Independent Health and other clients.
• Researched, wrote and participated in new business presentations.
• Prepared content and conducted agency training sessions.
• Created project estimates for clients, issued purchase orders and approved vendor invoices.
• Functioned as interim media coordinator, issuing insertion orders and reconciling invoices for print, television and outdoor media placement.
• Managed marketing support staff with 7 direct reports - production coordinators, account executives, traffic and media teams. 
• Interviewed, hired and trained new employees.

Wolf Direct, a division of Wolf Group Buffalo

• Managed all phases of direct marketing campaign for agency’s flagship account: HSBC North America
• Provided post-campaign analysis for direct mail programs.
• Led Direct Mail Division support staff - six direct reports consisting of production coordinators and account executives.
• Developed quality control standards and wrote departmental procedures manual
• Interviewed, hired and trained new staff members.
• Sourced suppliers, managed outside vendor relationships and negotiated pricing
• Produced collateral materials, direct mail campaigns, trade show events and point-of-sale materials.
• Created project estimates, issued purchase orders and approved vendor invoices. 
• Handled all facets of trade show activity: pre-show promotional activity (digital/print advertising, teaser mailings), creative development of booth/support materials, show participation, and post-event follow-up.

The SKM Group

• Principal day-to-day contact for several accounts.
• Responsible for managing multiple projects simultaneously - coordinating with client contacts, internal teams and third-party providers.
• Produced direct mail campaigns, collateral and trade show materials.
• Created project estimates, issued purchase orders and approved vendor invoices. 
• Sourced suppliers, managed outside vendor relationships and negotiated pricing.
• Researched and procured prospect lists  
• Conducted detailed competitive analysis and communication audits
• Established process to identify prospects and managed program to assist sales team in generating new business 
• Developed quality control standards and wrote departmental procedures manual