PRINCIPAL, MARKETING STRATEGIST

 50/50 Marketing Partners| 

06/2017 –O5/2026

• Generated $2.4 million in new auto loans in just 3 months for a small one-branch credit union using a highly targeted $28,000 multi-channel campaign — achieving 4x total loan volume compared to the prior quarter and more than double the 3-month total loan production from the previous year, despite competing against 0% financing from larger institutions.
• Led executive-level marketing strategy engagements focused on revenue marketing, pipeline growth, and customer acquisition for clients in financial services, healthcare, manufacturing, and education. 
• Designed and executed lifecycle marketing programs, marketing automation, and integrated campaigns that improve lead quality, accelerate conversion optimization, and deliver measurable revenue growth. 
• Drove digital transformation initiatives, including CRM optimization and ABM strategies, to strengthen GTM alignment and sales enablement. 
• Provided performance analytics and data-driven insights that consistently improve marketing ROI and support executive decision-making. 
• Managed cross-functional collaboration with internal stakeholders and external vendors while building and leading fully virtual marketing teams.

BAM Enterprises, Inc.

06/2015 - 07/2016

• Developed strategic, comprehensive marketing plans with budget allocation, detailed tactics and timing to achieve business goals for three manufacturing companies.
• Updated brand identity of a 35-year-old plastic injection molding company with new logo, brand standards, website, collateral and trade show materials, print and digital advertising.
• Responsible for all marketing activity for a manufacturer of anti-static devices serving several vertical markets (semi-conductor, biomedical laboratories and automotive) including print and digital advertising, collateral material, lead generation, website maintenance/update, social media presence and trade shows.
• Conducted market research and competitive analysis. 
• Wrote proposals that resulted in two of the world’s largest distributors of laboratory equipment (Fisher Scientific and VWR) agreeing to carry and promote the client’s product line through their distribution channels. 
• Established process for identifying prospects and managed program to assist sales team in generating new business through HubSpot, ThomasNet and other B2B resources.
• Handled all aspects of media placement (negotiated contracts, provided art direction, wrote copy, determined run schedules, worked relationships with media reps to secure feature articles, non-paid coverage and bonus placements).

The Marketing Grid

09/2013 - 06/2015

• Directed full-funnel integrated campaigns, website development, and direct marketing initiatives for multiple clients. 
• Achieved 100% pre-opening occupancy 90 days ahead of schedule for Montabaur Heights, a luxury senior living community on the Brothers of Mercy campus while staying under budget. 
• Managed project timelines, budgets, vendor relationships, and client communications across concurrent engagements.

Wendel Companies 

09/2009 - 01/2011

• Strategic marketing and business development for a multi-disciplinary architectural & engineering firm allocating a $1.5M marketing budget across eight vertical markets. 
• Developed targeted pursuit strategies and integrated campaigns that contributed to securing a $5M engagement with a large public transportation authority
• Spearheaded a comprehensive brand refresh tied to the firm’s 70th anniversary. 
• Aligned marketing efforts with sales and leadership to strengthen the enterprise revenue pipeline.

Stand Advertising, LLC

12/2004 - 08/2009 

• Designed and implemented operational workflows and SOPs that improved efficiency, reduced costs, and accelerated project delivery. 
• Owned vendor relationships, purchasing functions, and production QC standards for high-volume full-service marketing agency projects. 
• Progressed through multiple leadership roles with increasing responsibility for team performance and quality control.
• Produced award winning marketing materials for Rich Products, Subway Stores, Independent Health and others.

Wolf Direct, a division of Wolf Group Buffalo

09/1999 - 9/2001

• Managed all phases of direct marketing campaign for agency’s flagship account: HSBC North America
• Provided post-campaign analysis for direct mail programs.
• Led Direct Mail Division support staff - six direct reports consisting of production coordinators and account executives.
• Developed quality control standards and wrote departmental procedures manual
• Interviewed, hired and trained new staff members.
• Sourced suppliers, managed outside vendor relationships and negotiated pricing
• Produced collateral materials, direct mail campaigns, trade show events and point-of-sale materials.
• Created project estimates, issued purchase orders and approved vendor invoices. 
• Handled all facets of trade show activity: pre-show promotional activity (digital/print advertising, teaser mailings), creative development of booth/support materials, show participation, and post-event follow-up.

The SKM Group

9/1991 - 4/1997 and 9/2001 - 12/2004

• Principal day-to-day contact for financial services, non-profit and energy clients.
• Responsible for managing multiple projects simultaneously - coordinating with client contacts, internal teams and third-party providers.
• Produced direct mail campaigns, collateral and trade show materials.
• Created project estimates, issued purchase orders and approved vendor invoices. 
• Sourced suppliers, managed outside vendor relationships and negotiated pricing.
• Researched and procured prospect lists.  
• Conducted detailed competitive analysis and communication audits.
• Established process to identify prospects and managed program to assist sales team in generating new business. 
• Developed quality control standards and wrote departmental procedures manual.